Case study / AI
Vitrinfy
I built a product that lets small businesses set up their own website in 10 minutes. It is currently in testing; pilot sign-ups are open at vitrinfy.app.
- Client / product
- Vitrinfy
- Year
- 2026
- My role
- Product design and end-to-end development
- Published
- Nov 02, 2026

The need
Small businesses such as AC technicians, hair salons, restaurants and real-estate offices want to be found online, but they can't budget for an agency and have no time for website builders. They need a simple site that customers can call or message on WhatsApp straight from their phone, with no technical knowledge required.
What I solved
I design and develop the product on my own, from the interface to the infrastructure.
- Set up in 10 minutes: The owner picks their sector and enters their phone, address, opening hours and services. The site structure comes ready for the sector: service areas for technicians, a menu for restaurants, a price list for salons.
- AI writes the copy, without making things up: Site copy is written only from the facts the business provides. Claims the owner never made, like "20 years of experience" or "100% satisfaction", are removed, and everything is shown to the owner before it goes live.
- Edit by chatting: Typing "make the headline shorter" or "we're closed on Sundays" is enough. The assistant shows the change first; nothing changes until the owner approves it.
- All enquiries in one place: Messages from the site's contact form land in the dashboard and arrive by e-mail. The owner calls back with one tap or replies on WhatsApp with a ready-made message.
- Fast, privacy-friendly sites: Sites are designed for phones first. Without cookies or tracking scripts, owners still see how many people visited and how many got in touch. Businesses can connect their own domain.
Outcome
- Sample sites for 8 sectors and the product page are live at vitrinfy.app.
- Setup, publishing and enquiry tracking all work; the product is being prepared for testing with its first businesses.
- Free during the pilot; businesses can apply at vitrinfy.app.